Fox Hyon Smith

Korean American Storyteller Designer Artist Podcaster Streamer

Email | sayhello@rockettefox.com

Phone | (314) 308-5149

Look Around |

Who I Am

Biracial Korean-American storyteller, illustrator, designer, and performer, I relentlessly seek out that sweet spot at the intersection of my arenas of expertise to create ways to continually push the boundaries of art, performance, and education.

Storytelling is one of the most important ways in which we connect with and understand ourselves and one another. I work one on one with clients and partners using storytelling methodology to create materials and content that convey and connect their message to their audience.

I have created branding, design, and collateral pieces that range from large corporations to up and coming entrepreneurs. Since 2010, I have designed and illustrated over 25 award-winning children's books and worked with companies including Centene Corporation, St. Louis Cardinals, Cardinal Glennon Children's Hospital, the St. Louis Symphony Orchestra, and Build-A-Bear Workshop®.

Additionally, I have spoken and educated nationally on topics such as such as diversity and representation in media, illustration, storytelling, and creating safer spaces nationally since 2014. I have continued to work on both the creation and production side within mission-driven spaces with a focus on empowerment, inclusion, and self-expression.

Work Experience

August 2010 - present

June 2021 - present

August 2010 - September 2020

May 2010 - August 2010

Rockette Fox | Owner/Designer/Illustrator

Developed and launched personal brand that focuses on empowerment, celebration of diversity, and uplifting others to fully embrace themselves and their unique story through original content, blogs, products, live streaming, and performance. I continue to relentlessly seek out that sweet spot at the intersection of my areas of expertise to create ways to continually push the boundaries of art, performance, and education.

Center Of Creative Arts | Educator

Develop lesson plans and teach children ages 6 through 18 in semester-long classes, summer camps, and gallery workshops in topics including illustration, comic books and cartooning, animation, skate deck/shoe design, theatre, photography, and more.

Hired Ink | Senior Art Director

Led children's and adult branch creating, designing, and producing topical books and materials on subjects such as asthma, foster care, medical adherence, nutritional education, and more for clients such as Centene, St. Louis Cardinals, and Build-A-Bear.

Washington University in St. Louis | Adjunct Professor

Educated sophomore university students in the areas of illustration/design principles and the Adobe Creative Suite in the Graphic Communications program at Sam Fox School of Art and Design. Returned in following years as a visiting professional to assess their final work.

Spoke Marketing | Sprockets Intern

Worked along the other two design interns in the Sprockets summer program pitching, designing, and producing branding and collateral materials for five selected non-profits in St. Louis.

Client History |

BALSA Foundation
Build-A-Bear®
Cardinal Glennon Hospital
Centene
CryptTV
Easterseals NJ
Evntiv

Joyride Harness
LumiVid
Mustard Seed Theatre
Solid Lines Productions
St. Louis Cardinals
St. Louis Symphony Orchestra
Washington University in St. Louis

Expertise

Book Illustration & Design | developing concept/thumbnails, design, illustration, layout, providing print-ready files

Branding Identity | logos, branding guidelines, collateral creation, marketing

Character Design & Creation | concept creation, final design, story, branding sheet

Collateral | event materials, flyers, posters, catalogs, digital materials
Content Creation | copywriting, research, video & podcast production
Marketing | collateral, event management, event training, ads
Product Design & Production | product development, design, implementation, photography, marketing
Social media management | visual and copy content creation, developing calendar, posting, interaction with comments and messages
Web design & maintenance | design, creation, content building, management